UX research

2 articles in UX research. Clear filter

1. 
   ReadRESEARCH / ETHICS

   The Participant Apologized. What Did the Researcher Do Next?

   When people blame themselves during usability research, the moment calls for more than reassurance. It asks the team to examine the interface, the room, and who has the power to decide what happens next.

   GoodScool Journal · 12 min
2. 
   ReadUX Research

   A Synthetic User Can Sound Right— and Still Lead Your Product Wrong

   AI-generated participants are useful for exploring questions. The trouble starts when their answers acquire the authority of customer evidence.

   GoodScool Journal · 9 min