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Stop guessing
what to charge.
Start with the work.

Scope your design project, explore a transparent pricing estimate, and build a quotation you can send to your client.

Get What to Charge₹399

For Indian freelance designers. Runs in your browser.

What to Charge
YouThe jobThe numberThe quotation

Landing page for a local gym

1 × Landing page · Local business · 1 to 3 years

Create the quotation 1

The reference range for this work

Suggested₹10,500 Reference low₹7,500Reference high₹14,500

Reference says

₹10,500

₹7,500 – ₹14,500 · ₹663 an hour across 16.1 h

  1. 1
    One step from the number to the quotation.Scope, fee, milestones and terms, in an A4 you can send.
  2. 2
    Every assumption in view.A reference range from authored worksheet rates, not a black box.
  3. 3
    A suggested fee. The final quote is yours.Change it, and the quotation follows.

The real tool at step 3, rebuilt natively. Fictional project. Reference rates are authored worksheet assumptions.

The brief is clear.
The price isn’t.

The hard part is not arithmetic. It is turning an incomplete brief into a defined commercial agreement.

A message every freelancer knows

“Hey, can you design a landing page for our startup? How much would it cost?”The easy part to ask

Before you can answer, you have to decide

  • 1

    Exactly what is included?

  • 2

    How many screens or deliverables?

  • 3

    How much time is required?

  • 4

    How many revisions?

  • 5

    Is the deadline unusually tight?

  • 6

    Who is the client?

  • 7

    What work is excluded?

  • 8

    What should the payment terms be?

Without a process

“Maybe ₹15,000?”

Illustrative. A guess with nothing behind it.

With a process

1 × Landing page · Funded startup · Normal timeline

  • Estimated effort16.1 h
  • Reference range₹13,000 – ₹25,000
  • Reference says₹18,500
  • ThenA quotation

From the tool. Reference rates are authored worksheet assumptions, not surveyed Indian market data.

Same project.
Change the assumptions. See what happens.

A real project from the tool. Change who it is for and how soon they need it. The reference moves. The hours don’t.

What to Charge
YouThe jobThe numberThe quotation

Deliverable

Landing page · 14 h per page

Experience

1 to 3 years

Based in

Tier 2 city

Design approach

Custom, conventional

Revision rounds

Two rounds

Extras

None

Who is it for?

This moves the reference rate more than anything else on the page.

How soon do they need it?

Timeline changes the fee, never the hours.

Reference for this work

Authored worksheet assumptions, not surveyed market data
Suggested₹10,500 Reference low₹7,500Reference high₹14,500

Reference says

₹10,500

₹7,500 – ₹14,500 range · ₹663 an hour across 16.1 h

Estimated effort

16.1 h

14.0 h deliverable, 2.1 h scope buffer

First milestone

₹5,250

50% on acceptance, before work starts

Same work, other client types

Same hours. A different reference at this timeline.

Local business₹10,500
Agency subcontract₹11,000
Small D2C brand₹13,500
Funded startup₹18,500
Established company₹22,000
International client₹33,000

The number is only the beginning.

See how it becomes a quotation

From project details to
a quote you can stand behind.

Four steps. Each one builds on the one before, and ends in a document.

What to Charge
YouThe jobThe numberThe quotation

First, about you

Asked once. Every quote after this reuses it.

Saved here

How long have you been doing this?

Under a year1 to 3 years3 to 5 years5 years or more

Where are you based?

MetroTier 2 citySmaller city or town

Used only when the client is local or a small D2C brand.

Your floor

Optional

Three numbers give you a rate no project should go under. Skip it and you will only see the reference range.

Start from a real project

Or begin with a blank quote.

₹10,500Landing page for a local gym1 landing page · local business
₹41,000Five-page site for a clinic1 landing + 4 inner pages · copywriting
₹72,000Shopify store for a D2C brand1 store + 3 product pages · handoff
₹1,00,000App screens for a startup12 app screens · research, motion

Saved in this browser only. Nothing is sent anywhere.

Recreated from the real tool. Fictional example project. Reference rates are authored worksheet assumptions.

A number is easier to discuss
when you understand it.

The tool suggests. You decide. Three amounts, kept apart on purpose.

  • 1 · Reference range

    What the worksheet assumptions give for this work.

  • 2 · Suggested fee

    The calculated guidance. A starting point, not a verdict.

  • 3 · Your final quote

    Yours. Leave it empty and the suggested fee is used.

What to Charge
YouThe jobThe numberThe quotation

1 × Shopify store, 3 × Product page design, with Developer handoff and build QA · Small D2C brand · 1 to 3 years

The reference range for this work, and where your own floor sits

Suggested₹72,000 Reference low₹51,000Reference high₹97,000Your floor ₹79,350

Reference says

₹72,000

₹51,000 – ₹97,000 · ₹850/h

Your floor needs

₹79,350

₹938/h × 84.6 h

The gap

₹7,350

The reference is below what you need

Quoting ₹72,000 would put you under your own costs

Not a reason to panic: it means this client type, at this experience band, cannot carry your overheads. Three things change that.

Real tool output for a sample project, with an example floor of ₹60,000 earnings, ₹15,000 costs and 80 billable hours a month. Reference rates are authored worksheet assumptions.

If they ask for less, three things can change

Same work, same hours, different client type.

  • Local business₹56,000
  • Agency subcontract₹59,000
  • Small D2C brand₹72,000
  • Funded startup₹97,000
  • Established company₹1,15,000
  • International client₹1,73,000

Funded startup clears your floor. Small D2C brand does not.

If they push back

“Can you do it cheaper?”

I can cut scope and requote. As it stands, ₹10,500 covers 16.1 estimated hours and two rounds of revisions.

A suggested reply from the tool. It does not negotiate for you.

Not just a price.
A quotation that explains the work.

A real A4 document: scope, exclusions, fee, milestones and terms. Customise it, then copy, download or print.

The fee and milestones follow the example you chose above: Local business · Normal.

GST

Quotation

Landing page for a local gym

Reference

GS-2026-014

From

Ananya Rao Design

Prepared for

Sample Gym

hello@samplegym.example

Dates

Issued 18 Oct 2026

Valid until 2 Nov 2026

Included work

Qty

Landing page

Custom, conventional · 14 h per page

1

Not included: Copywriting and final copy, User research and interviews, Developer handoff and build QA, Custom illustration and icon design, Post-launch support, Third-party licences, stock assets and paid tools.

Design fee₹10,500
GSTNot added
Total₹10,500

GST treatment to be confirmed before sending a tax invoice.

Payment schedule

On acceptance, before work starts50%₹5,250
On delivery, before final files50%₹5,250

Terms

Two rounds of revisions are included. One round means one consolidated set of feedback. Additional revision rounds: ₹750 each. Work outside scope is estimated and approved before it begins; indicative rate ₹650/hour. Final files are released after the closing payment clears.

Delivery: Timeline to be agreed after the brief, assets and approvals are confirmed. The client supplies the brief, content and consolidated feedback unless included above.

Accepted by: ______________________   Date: ____________

Prepared with What to Charge · Review this editable commercial template before sending.

Defined scopeWhat is included, and a plain list of what is not.1
2Selected feeThe amount you chose, with GST only if you say so.
3Milestone paymentsSplit by client type, with the amounts worked out.
Clear revision termsRounds included, the price of extra rounds, and out-of-scope work.4

1 · Defined scope

Landing page
Custom, conventional · 14 h per page1

Not included: Copywriting and final copy, User research and interviews, Developer handoff and build QA, Custom illustration and icon design, Post-launch support, Third-party licences, stock assets and paid tools.

2 · Selected fee

Design fee₹10,500
GSTNot added
Total₹10,500

3 · Milestone payments

On acceptance, before work starts · 50%₹5,250
On delivery, before final files · 50%₹5,250

4 · Clear revision terms

Two rounds of revisions are included. Additional revision rounds: ₹750 each. Work outside scope is estimated and approved before it begins; indicative rate ₹650/hour.

The full A4 document. Swipe to read.

Quotation

Landing page for a local gym

Reference

GS-2026-014

From

Ananya Rao Design

Prepared for

Sample Gym

hello@samplegym.example

Dates

Issued 18 Oct 2026

Valid until 2 Nov 2026

Included work

Qty

Landing page

Custom, conventional · 14 h per page

1

Not included: Copywriting and final copy, User research and interviews, Developer handoff and build QA, Custom illustration and icon design, Post-launch support, Third-party licences, stock assets and paid tools.

Design fee₹10,500
GSTNot added
Total₹10,500

GST treatment to be confirmed before sending a tax invoice.

Payment schedule

On acceptance, before work starts50%₹5,250
On delivery, before final files50%₹5,250

Terms

Two rounds of revisions are included. One round means one consolidated set of feedback. Additional revision rounds: ₹750 each. Work outside scope is estimated and approved before it begins; indicative rate ₹650/hour. Final files are released after the closing payment clears.

Delivery: Timeline to be agreed after the brief, assets and approvals are confirmed. The client supplies the brief, content and consolidated feedback unless included above.

Accepted by: ______________________   Date: ____________

Prepared with What to Charge · Review this editable commercial template before sending.

Copy textDownload as HTMLPrint or PDF

Print or PDF opens your browser’s print dialog, so you save as PDF there. Copy text and Download as HTML give you the same quotation as text or a file.

Saved in this browser only. Nothing is sent anywhere. Download a backup file, and restore it when you need it.

Illustrative example. Names and dates are fictional. Review this editable commercial template before sending. It is not a legally reviewed contract.

Less uncertainty before you quote. More clarity when you send it.

Price the work.
Defend the number.
Send the quote.

What to Charge. Project pricing and quotations for freelance designers.

  • A guided four-step workflow: You, The job, The number, The quotation

  • 16 design deliverables across Web, Product, Brand and Collateral

  • Six client contexts, from local business to international client

  • Eight optional add-ons, from copywriting to post-launch support

  • Adjustable scope: design approach, revision rounds, timeline

  • Reference range, suggested fee and an adjustable final quote

  • Optional personal pricing floor, with scope and client trade-offs

  • Negotiation guidance for the questions clients actually ask

  • An editable A4 client quotation, with optional GST

  • Copy text, download HTML, print or save as PDF, and save in your browser

What to Charge

₹399

for the whole tool

Get What to Charge₹399

Your quotes stay in this browser. Nothing is sent anywhere.

Authored assumptions, not surveyed ratesNot tax or legal advice

Questions freelancers ask first.

Are these live Indian market rates?

No. The reference rates are authored worksheet assumptions that give you an adjustable pricing reference. They are not surveyed or live market rates.

Can I change the suggested fee?

Yes. “What do you plan to quote?” is optional. Leave it empty and the suggested fee is used. Whatever you enter carries into the quotation and the payment milestones.

Is this only for UI/UX designers?

No. There are 16 deliverables across Web, Product, Brand and Collateral, from landing pages and app screens to logos, packaging and presentation slides.

Does it work with international clients?

International client is one of the six client contexts, and it has its own reference and payment schedule. The tool works in rupees.

Can I create a professional quotation?

Yes. It builds an A4 quotation with scope, exclusions, fee, payment milestones and terms, and you can copy it, download it as HTML, or print it to PDF.

Can I customise the quotation before sending it?

You can edit your name or business, the client, project title, reference, dates, delivery and client contact, add a note, and choose how GST is handled. Download the text or HTML to change anything else in your own editor.

Does the tool calculate GST?

Only if you tell it. Nothing is added unless you say you are registered and give a rate. Registration and transaction treatment are yours to confirm. It is not tax advice.

Does it create a legally reviewed contract?

No. The quotation is an editable commercial template. Review it before you send it, and take legal advice where you need it.

Is my project information uploaded to a server?

No. Your quotes are saved in this browser only, and nothing is sent anywhere.

Can I save or revisit quotations?

Yes, in the same browser. You can also download a backup file and restore it later. There is no cloud sync.

Stop guessing.
Start with the work.

One tool. A defined scope, a transparent estimate and a quotation you can send. ₹399.

Get What to Charge₹399Try a pricing example