Business first. Screens second.
Five modules, twenty lessons and one company. Price your work in rupees, run the project around it and turn the result into a career file.
Read these four. If one sounds like you, this is built for you.
Not for you if you’re new to design, or want a Figma or UI craft course. This one assumes you can already produce good interface work.
Five working artefacts built on your own product, ready to take to your next review.
A one-page case, in rupees
Three versions and a test plan locked before launch
Scope, a two-track sprint, a review kit and a stakeholder plan
System health, a friction map, principles and partners
A Path Declaration, Influence Map, Case Study Draft and Negotiation Brief
Every number in the course wears a label. You learn to price design work in rupees, show your assumptions, and never pass a target off as a result.
From the company’s own systems
Arithmetic on known numbers
A simplification, flagged
A norm for the category
A goal, never a result
A result that has been read
What is a 3-point move on the PDP worth? Bring a number to the next review.
Same product, same order. The channel decides whether design work is worth anything.
Illustration. Teaching material, not a real learner record.
Why this course is different, in three specifics.
Known, Derived, Assumption, Benchmark, Target, and later Measured. You practise it until it is automatic, down to the rule that a target is never a result.
Return on gross profit, payback in days and a haircut for being wrong, with a smaller version priced and ready in your back pocket.
The A/B test runs in Weeks 6 to 8 and its outcome appears only in Lesson 5.3: a real, imperfect, defensible win.
Every lesson works inside Kavya Care, a Mumbai skincare brand, across the same twelve weeks. Each lesson picks up where the last one ended, and no result appears before it would really arrive.
The objective: “Become the first-choice serum for dark spots and uneven skin tone in India.” KR1: PDP to add-to-cart from 6% toward 9%, with a success bar of 8%.
Each of the 20 lessons is an interactive teaching instrument in your browser, and every lesson follows the same loop, so you always know where you are.
A moment in Kavya’s week, recreated in the tool it happens in, ending in a decision.
A short self-check that points you to the sections you need most.
Each with “The trap”, a worked Kavya Care box and an “Outside the case” example.
Live calculators, linters, sorters, capacity grids and stakeholder maps.
A confident colleague’s note with five or six flawed habits to find and fix.
Ten to twelve open questions. Write first, then compare with the guide.
Builds the lesson’s artefact on your own product. The model answer unlocks after you write yours.
Each workspace feeds the next, so the artefacts stack up into one file.
20 lessons in a fixed order, each leaving you with an artefact, and one exercise per module.
Every module, every lesson and what you make in each, in one PDF. Read it tonight, share it with your manager, decide tomorrow.
Five working artefacts, one running case and a Career File to take to your next review.
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See what you’ve completed, check what you understand, and know what to work on next. Certified on reasoning, not attendance.
Example figures, not a real learner record. A stage, never a public score.
IllustrativeWhere the course makes a different choice, side by side.
You’re not learning alone.
COCO reads the lesson you’re on, then meets you in the mood the moment needs. It can be wrong, and it says so when it is unsure.
Mentorship levels 1 to 3 come with your course.
01 · LearnUnhurried.
02 · ExplainNever lets a “why” slide.
03 · CritiqueHard to impress. On purpose.
04 · DrillMakes it stick.
Meet AnjaliGrowth & Business · GoodScool
Good design. Real business sense.
Looks beyond the interface to decisions, growth and value.
No. It assumes you can already produce good interface work, and it is not a Figma or UI craft course.
The running case is a D2C skincare brand, but every lesson has an “Outside the case” example on a different company, and every workspace has a product-model picker for SaaS, marketplace and other models.
Five working artefacts built on your own product: a business case, a tested bet, a delivery plan, a foundations plan and a Career File.
It helps, but it is not required. Every exercise has a fallback for learners without data access: “Unknown is an answer.”
Each module has a prompt library. 77 prompts in all, each tied to an artefact, with the AI’s mistakes shown in the open and the checks that catch them.
Yes, in your browser. You can export or print it.
Five modules, five artefacts, one quarter. Start today and go at your own pace.
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Not ready yet? Get the free syllabusKavya Care and every person in the illustrations are fictional teaching material.