Every section has a job. Know which one to use.
60 illustrated landing-page patterns, six page recipes and a plan you can export. Know what each section is for before you design it.
Three of the 60 patterns. Each one has a job on the page.
A short preview: the pattern name, the job it does and what it is for. The full guidance, illustrated examples, recipes and checklist are in the library.
- Capture attention
Outcome-led hero
Opens the page with the result your visitor came for, in their own words.
- Explain the value
Three-step mechanism
Shows how the product gets someone from where they are to that result.
- Clarify price and value
Simple pricing cards
Lays out what each option costs and includes, so the choice is easy to make.
Get the library. A better starting point for your next landing page.
- 60 illustrated landing-page patterns
- 11 pattern categories and 10 conversion jobs
- Pattern guidance: when to use it, how to build it, what to write, what to measure
- Copy frameworks and strong and weak example copy
- Six adaptable page recipes
- Search and filters for finding patterns
- My Plan, with copyable outlines and Markdown export
- A Playbook with ten principles
- A 14-point pre-launch checklist
What it is not
- It is not a template pack or a website builder.
- It does not include editable Figma files.
- It does not guarantee that any pattern will lift conversion.
Fair questions. Straight answers.
No. It is a visual pattern and decision-support library. You choose and plan sections, then design them yourself.
No. It does not include editable Figma files.
Yes. Patterns are tagged for eight business models, and six recipes give you a first sequence: SaaS Trial, D2C / Ecommerce Product, Course / Digital Product, Lead Magnet, Service / Agency and Waitlist / Launch.
No. They are design approaches to evaluate and test in your context. Every pattern says when to skip it and what to measure.
No. Each pattern explains its job, structure, copy and measures in plain language.
Yes. Start from a recipe or add sections one by one, then reorder or remove them in My Plan.
It is saved in your browser where storage is available, on this device.
Yes. Copy the outline, or export it as a Markdown file.
No. It supports planning, writing and design decisions.
No. The examples are illustrative. Replace names, numbers and claims with verified facts.
Stop stacking sections. Start designing the journey.
60 patterns, six recipes and a plan you can take into your own workflow.